TOLIYA: New invention for fitness enthusiasts

In this active world, we often outsource services.

Services like travel, food and fitness structuring are rampant in the servicing industry. How can we achieve more with fewer efforts going in is a common efficiency lookout these days? Food gets delivered at home, laundry is taken care of by service providers; even banks send executives to get credit card transactions.

Innovation is the new norm. Newer devices are being created right now that has multi-purpose usage.

In the fitness world, with more and more people quitting the gym and opting for outdoorsy activities like camping, trekking and, the likes, what if we have a multi-purpose fabric?

TOLIYA TOWEL: Upgrading Your Bath, Sports & Travel Essential

Our fast-paced life craves certain arbitrary adjustments and this calls for multi-tasking products. Millennials are more active these days and always crave for some innovative accessories that will enrich their day-to-day lives. One such product we have that we use day-in-day-out is Toliya meaning towel in Hindi originated from India. 

In a regular household, there are various types of towel items ranging from large, life-sized bath towels, small wash rags and handy towels for wash-basin, etc. One challenge we all face is the regular cleaning of these towels and for them to be clean and in proper hygienic condition. Another challenge would be its storage and ability to fit in smaller places. 


How wonderful would it be, if we have a product that will fulfill all these requirements, have flexible usage features that would help everyone irrespective of their lifestyles? 

For a person interested in outdoor activities like camping, traveling and trekking, Toliya will come in handy as a product that absorbs water quickly, requires very limited space while packing and dries off easily. Also, for a light packer who prefers to keep limited items in his backup, a must-carry regular towel wouldn’t be practical to carry around if it consumes most of the bag’s space. Toliya takes 1/5th of the space consumed by a regular towel and is space-efficient. While camping and swimming or cycling and running, the need for the towels to dry quickly is of utmost importance, keeping in mind the hygienic conditions in which it is dried. 

Toliya towel serves both purposes and is made of 100% Natural cotton with no harmful dyes. This is a towel created by master weavers that gets softer after every wash. Not just for outdoors, but for indoor activities as well, like gym, yoga or a normal household, this innovative towel is an all-purpose necessity and an important part of active life. The Large size towel is sized at 60″/30″ i.e., 150 cm/75cm, lightweight(approximately 300gms) and can slip into any bag easily. 

Read more about TOLIYA here:

Author: Anusha Shanbhag

Freelance Technical writer, short story writer and a public speaker; with a zest for real-life events, freelance writer, Toastmaster speaker, foodie, simplistic chef living in Bengaluru, the Silicon Valley of India.

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